As a Medicare-focused broker, your role goes beyond simply helping customers choose a Medicare plan.
Many seniors face coverage gaps that Medicare alone doesn’t fully address, leaving them vulnerable to unexpected healthcare costs. By offering complementary products such as hospital indemnity, dental, vision, and hearing, cancer, heart attack and stroke, short-term care, and accident insurance, you can provide your customers with added financial security while strengthening your relationship with them. Cross-selling not only enhances your customer’s coverage, but also increases your compensation and fosters long-term retention.
Did you know that the average close rate for selling to existing customers is 60-70%, compared to 5-20% for new customers.1
To make cross-selling easier, we’ve created a comprehensive recommendation chart that simplifies the process. This quick-reference guide outlines the most popular product bundles, highlights key statistics demonstrating the need for additional coverage, and provides insightful tips on when and how to introduce these options. With this tool, you can confidently recommend bundles that align with your customers’ needs, ensuring they receive well-rounded protection without added complexity.
By incorporating cross-selling into your conversations, you’re not just increasing your earnings, you’re delivering real value to your customers by helping them prepare for potential healthcare expenses.
Check out our Cross-Selling Recommendation Chart and take the guesswork out of offering additional coverage options!