The future of Medicare Supplement: Resilient, stable, and growing

The Medicare Supplement market isn’t just holding steady, it’s proving to be one of the most stable and promising opportunities in the senior insurance space. Even as the healthcare landscape shifts, this segment continues to show resilience, offering brokers like you a steady path for growth and customer retention. The latest Telos Actuarial data¹ underscores the strength of Medicare Supplement enrollments and why this market should remain a top priority in your portfolio.
According to the study, Medicare Supplement enrollment remains a stronghold in the industry thanks to three powerful drivers:

1. Aging demographics – The steady influx of newly eligible seniors ensures ongoing demand for supplemental coverage.
2. Stable benefits and portability – Medicare Supplement plans offer customers the consistency and flexibility they value most.
3. High satisfaction rates – Members appreciate the freedom to see any provider that accepts Medicare, without restrictive networks, which drives loyalty and retention.

For brokers, this combination translates into a long-term, renewable business opportunity. These plans not only attract customers who value choice and quality but also retain them year after year. This means that your time spent enrolling a Medicare Supplement customer today can pay off in renewals for years to come. And with Telos projecting continued growth, the future is positioned for even stronger performance.

It’s also worth noting that market stability creates an ideal environment to cross-sell. Medicare Supplement customers, especially those focused on maintaining quality of life, are prime candidates for supplemental health products that fill coverage gaps and offer financial protection. Our suite of Supplemental Health products can help you meet these needs and position yourself as a trusted, comprehensive resource.

• Flexible Choice Dental, Vision & Hearing Plus provides dental benefits in year 1 with no waiting period and offers deductible options of $0, $50, $100 or a disappearing deductible.
• Choice Hospital Indemnity coverage pays benefits to help cover out-of-pocket hospital expenses
• Flexible Choice Cancer and Heart Attack & Stroke coverage provides lump sum benefits up to $75,000 for critical health events.

These products, along with others in our portfolio, help protect your customers physically, emotionally, and financially. Learn more about how and why to cross-sell by downloading this helpful guide.

The takeaway is clear: Medicare Supplement is a resilient, profitable, and growing market—and with the right approach, you can deepen relationships, expand your product offerings, and build a more loyal and referral-rich customer base. If you’re ready to explore the full Telos Actuarial report and see the data for yourself, click here to read the full article.

1. Medicare Supplement Market Remains Strong - Telos Actuarial. https://www.telosactuarial.com/blog/2025-whitepaper. Last accessed 8/5/2025